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Highlights Include Limited Edition Raggedy Ann ® Doll, Sea Sparkles Merry Mermaids,

YooHoo & Friends™ and PomPom Penguins

Pico Rivera, CA – May 13, 2013 – Aurora World, Inc. ( ) today announced the release of its 2013 Holiday catalog featuring more than 150 original and licensed holiday-themed plush toys, dolls and gifts. Aurora expanded its core, best-selling lines including Sea Sparkles. YooHoo & Friends and PomPom Penguins and revealed the highly anticipated, 2,400-piece limited edition Raggedy Ann doll. “Ginger ‘n Spice.”

“We are pleased to introduce Aurora’s most dynamic and exciting holiday product offering to date,” says Michael Kessler, Aurora’s SVP of sales and marketing. “We developed fresh new concepts and expanded top-sellers to go along with our strong licensed products.” Aurora’s newest holiday products include:

Limited Edition Raggedy Ann Doll – Ginger ‘n Spice : “We are so excited to debut the long-awaited, limited edition holiday-themed Raggedy Ann doll,” says Kessler. Called “Ginger n’ Spice” (16”, SRP: $27; 18+ months), this Raggedy Ann doll’s plush red dress complements the embroidered corduroy apron, satin embellishments and eyelet trims. Each is handmade and features exquisite detail including fine facial features and yarn hair with the classic loop style. Kessler says, “This is a limited edition item -- only 2,400 pieces. We urge our customers to order early.” Each hangtag and label are individually numbered for authentication.

PomPom Penguins: The festive and plump PomPom Penguins return in 2013 to include all new styles and sizes. Each huggable assortment features a penguin in either red, blue, pink or green winter cap (SRP: $7 - $35). The extra large penguin dons red earmuffs and stands 36 inches tall (SRP: $350); all ages.

Sea Sparkles – Merry Mermaids. Aurora’s hugely

popular Sea Sparkles line shimmers and shines its way into the 2013 holiday season with an expanded offering to include two new styles of Aurora's popular mermaid dolls. Meet “Joy” and “Noel,” beautifully dressed in holiday hats and rich, sparkle fabrics. Each mermaid has long yarn hair and her dress is accented with a shiny jewel (18”, SRP: $16; all ages).

Holiday YooHoo & Friends™. Aurora’s most popular plush animal line, YooHoo & Friends (23 million plus sold), sees an epic expansion for 2013 to include these everyday and holiday themed YooHoo & Friends. Meet Montee™ Moose, Wuskee™ Husky, Jolley™ Reindeer and Genee™ Penguin. Each YooHoo makes a secret sound when squeezed and new hangtags describe the character in detail (5”, SRP: $7). Jolley and Genee also light up and play “Jingle Bells” when squeezed. (5”, SRP: $9; all ages). email or call 888-287-6722.

About Aurora

Aurora World, Inc. ( www . auroragift . com ) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (, appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

RAGGEDY ANN is a trademark of Hasbro and is used with permission. © 2013 Hasbro. All Rights Reserved.

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